Windows Media® Components for QuickTime, by Flip4Mac™ to be Distributed by Microsoft

Free Download enables high quality playback of Windows Media content on Macintosh OS X

Nevada City, Calif., January 10, 2006 – Telestream, the media encoding specialists, today announced an agreement by which Microsoft will now distribute Windows Media® Components for QuickTime. Powered by Telestream’s Flip4MacTM technology, the Windows Media components enable Mac OS X users to play Windows Media video and audio directly within the familiar QuickTime Player. The components are now available as a free-of-charge download from Microsoft’s website at http://www.microsoft.com/windows/windowsmedia/player/flip4mac.mspx

“Consumers and content professionals are demanding great ways to view Windows Media content on the Macintosh using the platform and tools they know,” said Kevin Unangst, director of the Windows Digital Media Division at Microsoft.  “The Windows Media® Components for QuickTime, powered by Telestream’s Flip4MacTM technology provide this important capability and live up to Telestream’s reputation for outstanding media solutions.”

”Microsoft’s decision to offer Flip4Mac technology as a Windows Media playback option is a tribute to the benefits of our QuickTime-based solution for Mac users,” said Dan Castles, CEO of Telestream. “It underscores Microsoft’s confidence in Telestream and our Flip4Mac brand. In just one year’s time, Flip4Mac has achieved tremendous success and acceptance by both Apple enthusiasts and partners. We’re delighted that the broader Mac community will gain easier access to an enhanced Windows Media playback experience on the Mac as well as exposure to our additional Windows Media tools for the Mac.”

With the proliferation of Windows Media content on the Internet today, the potential community of Macintosh users wanting to play that content is expanding. This includes the consumer who wants to view streaming news, movie trailers and home movies, the casual weekend videographer, and the serious video professional.

The Windows Media® Components for QuickTime add Windows Media playback support to the QuickTime Player and Safari web browser. Once installed, it allows Mac users to view Windows Media video and audio content from within their existing QuickTime applications. It also provides the first solution for full playback of high definition Windows Media on a Mac. Other Flip4Mac Windows Media components provide the ability to import for editing and export Windows Media from within QuickTime-based applications. 

The free-of-charge Windows Media® Component for QuickTime is also available for download at www.flip4mac.com.

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About Telestream (www.telestream.net)
Telestream products have set the standard with the world's leading media and entertainment companies, corporations, and government institutions for the encoding, organizing, and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. The company's core workgroup and enterprise solutions and newer Flip4Mac tools for the Macintosh streamline digital media workflows for content owners, creators, and distributors in any industry segment. Telestream and its team of video experts are located in Nevada City, the “video valley” region of Northern California. The company is privately held.

About Flip4Mac  (www.flip4mac.com)
Exporting and importing media in the formats you require shouldn’t be a hassle. Telestream’s Flip4Mac digital media tools for the Macintosh make it easy. Since its beginning in 1998, Telestream, the company that pioneered high-quality media exchange over IP networks, has recognized the vital need for seamless access to media in any format across any network – in a way that is transparent to any user’s workflow. With Flip4Mac digital media tools for the Macintosh, Telestream leverages its expertise in media encoding, transcoding, and digital workflows to enable an all-Macintosh workflow for media professionals.

 

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