Mobix Interactive & Telestream Flip Content for Mobile Distribution

Companies simplify video entertainment repurposing for professionals and personalize mobile media delivery for consumers with Shoot ‘n’ Share

Nevada City, Calif., and London, August 31, 2006 - Telestream, the leading provider of workflow automation products, and Mobix Interactive, an established leader in mobile video, will showcase innovative products for the emerging mobile marketplace at the International Broadcasters Convention (IBC) to be held September 8-12 in Amsterdam. Targeting content owners, creators, distributors and consumers, these products simplify video-over-mobile delivery, and they extend mobile video applications to the next level.

"We are pleased that Mobix Interactive chose our FlipFactory® Mobile transcoding workflow automation application as the key enabler in their core mobile services offerings and innovative new Shoot 'n' Share solution for consumers," said David Heppe, president of Telestream. "Our expertise in handling a wide range of media formats and metadata schema, combined with Mobix's expertise in the delivery of video-to-mobile, puts us at the forefront of emerging mobile applications such as mobile-to-mobile video sharing."

Mobix Interactive produces, encodes and delivers both video content and original programming through carrier grade delivery systems, delivering up to one million clips each month to consumers. Telestream's FlipFactory Mobile is at the heart of Mobix's video workflow. Functions include automating media and metadata ingest from multiple sources, transcoding source media to mobile and Web video and audio formats, and delivering and integrating media to Mobix's delivery platform.

"Our adaptable and scaleable platform components ensure we are capable of meeting the demands of the rapidly evolving video to mobile market," said Matt Heiman CEO of Mobix Interactive.  "In addition to the numerous wireless operators we currently support, we are also working to leverage our platform with enhanced, differentiated services to generate new revenue opportunities."

Mobix continues to push the mobile delivery boundaries with their new Shoot 'n' Share product. This personal mobile delivery application sits on mobile phones, enabling users to quickly, easily, and cost-effectively send text, photos and video to friends, family and workmates. Shoot 'n' Share removes the constraints of operator networks and file size, as well as global interoperability barriers. FlipFactory Mobile is the behind-the-scenes enabler used to automate the transcoding of video to numerous file formats. For the user, the end result is transparent rendering and delivery of video to each recipient in a contact group, regardless of the individual handset types.

Telestream and Mobix Interactive are demonstrating products and solutions and discussing partnering opportunities at the International Broadcasters Convention in Mobile Zone stand M247.  For more information, visit www.telestream.net or www.mobixinteractive.com.

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About Telestream (www.telestream.net)
Telestream products have set the standard with the world's leading media and entertainment companies, corporations, and government institutions for the encoding, organizing, and delivery of digital media. From plug-in components to desktop craft encoding applications to scalable enterprise-class transcoding systems, Telestream's workflow solutions save users time, effort and money while increasing revenues. The company's Workgroup & Enterprise solutions and Flip4Mac digital media tools for the Mac streamline media workflows for content owners, creators, and distributors in any industry segment. Telestream and its team of video experts are located in Nevada City, California, USA and in Stockholm, Sweden. The company is privately held.

About Philips Content Identification
Philips Content Identification is a Line of Business within the Philips Technology Incubator, a program committed to turning promising technologies into successful business entities. Its technology portfolio consists of audio and video watermarking and related identification technologies, which are already being deployed by various customers and partners. For more information, please visit www.philips.com/CI.

 

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