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Eurosport International Selects Telestream's GraphicsFactory

Providing new automated workflow solutions for the production of sports promos and trailers for multiple platform distribution

Nevada City, Calif., April 3, 2007 – Telestream, the leading provider of broadcast workflow automation solutions, today announced that Eurosport International has installed two of its GraphicsFactory™ enterprise applications at Eurosport’s On Air Design production department in Paris, France. 

Built on Telestream’s core transcoding and workflow automation expertise, the server-based GraphicsFactory™ application enables Eurosport International to cost-effectively brand and repurpose its promotional programs and trailers for multiple channel distribution.  With its broad reach across Europe – and with dedicated channels addressing different regions - Eurosport International is now able to automate the customization of its content using GraphicsFactory to provide multiple language tracks and graphic overlays.               

“As we shifted our business to a file-based workflow, GraphicsFactory provided huge efficiencies. The process of assembling the graphics content and different language audio tracks into our promo packages became fully automated,” said Marc Amiot, head of IT at Eurosport International.  “GraphicsFactory has enabled the production team at Eurosport to move away from what was once a very labor intensive and time-consuming tape-based process, to something that is more fluid and streamlined.  This enables our editors to work on sound, vision and effects while the graphics assembly is fully automated and takes place outside the realms of the edit suites. This provides substantial workflow efficiencies as well as a reduction in our operating costs.”

GraphicsFactory™ is an innovative software solution that automates graphics assembly in file-based workflows. A build once, apply-to-many model offers a faster, more efficient means to personalize media, add promos, brand and localize media for a variety of high-volume distribution requirements. Layered graphics templates can include text, images, drop shadows and audio overlays, along with fade-ins/fade-outs and QuickTime movies that start and stop on a timeline. Since GraphicsFactory is built on top of Telestream’s world-class FlipFactory transcode engine, the output can be flipped into virtually any file format to meet a range of distribution needs.

“In addition to its graphics automation needs, Eurosport had a specific need to use multiple file formats both within its production facility in Paris and for playout purposes,” said David Heppe, Telestream President and COO.  “GraphicsFactory supports a vast array of professional file formats. It can automatically pull original source files from the video archive, perform the graphics overlay and transcode directly to the destination formats.”

As part of Eurosport’s new workflow, the company utilizes Telestream’s FlipFactory software development kit (SDK) to integrate with its own, in-house-designed production workflow management software application called Swo²py or Suivi des Workflow Online de Production. This software is driven by data entry technicians and follows every technical step involved in the promo production. 

At Eurosport the promo production process starts with the video treatment (de-rush, editing and graphic enhancement such as color treatment), while at the same time, the voice overs are recorded and mixed. Swo²py allows Eurosport to follow and manage the production of up to 10 versions each of more than 200 promos per week. When the production of the promo reaches the final stage, a Swo²py software plug-in automatically reacts to intelligently trigger GraphicsFactory into action.  In this way GraphicsFactory works as a service under the Swo²py software control.   After being checked editorially and technically, the promo spots are automatically transferred into the on-air video servers for playout.  

GraphicsFactory will be featured in Telestream’s demonstration in Booth SL9214 at the National Association of Broadcasters (NAB) Show April 16-19, 2007 in Las Vegas.

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About Telestream
Telestream provides world-class live and on-demand digital video tools and workflow solutions that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world’s most demanding media and entertainment companies as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences and generate more revenue from their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; captioning; playout, delivery, and live streaming; as well as automation and orchestration of the entire workflow. Telestream corporate headquarters are located in Nevada City, California. The company is privately held. For more information, visit www.telestream.net.

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