Telestream Announces Expansion to MAP Media Access Line

MAP platform establishes new class of solutions for accessing and organizing media; ABC station group adopts new Enterprise Edition to access content aired at any station

Las Vegas (National Association of Broadcasters Convention), April 19, 2004 –Telestream, the recognized leader in automated media encoding and delivery products, today announced a new class of solutions aimed at dramatically simplifying the way content owners and creators access, organize and share digital media. Introduced as a concept product just one year ago, Telestream’s next generation Media Application Platform (MAP) has evolved into a full suite of MAP products.

Responding to customer requests for a simple, yet powerful media-sensitive file system, Telestream MAP™ media access solutions offer simpler, more affordable alternatives to larger, more complex media asset management solutions. These multi-function tools simplify indexing, searching, organizing, repurposing, retrieving and sharing media across IP data networks.

“We see a significant opportunity in the marketplace to create a new class of solutions for customers who don’t have the need or the budget for a high-priced asset management solution,” said Dan Castles, President and CEO of Telestream. “These users need to organize their media, making it easily accessible and searchable. They want to automatically archive it while keeping metadata on-line for searching. We're excited to leverage our existing customer base while expanding into new markets with an affordable solution that is easy to implement.”

New Telestream MAP™ products include:

MAPx™ is a cost-effective distributed media access solution that targets a broad base of users, such as corporate media and training departments, production companies, and other content creators and distributors who want to simplify the tasks of organizing and sharing video and audio files with colleagues. This solution allows groups of users to store media files anywhere on the network, making them easily accessible by anyone connected to the network. MAPx creates a virtual directory on the network that enables users to acquire media from multiple sources, extract and import metadata for indexing, and then search, view and share media across the network.

The new MAP Enterprise Edition provides distributed media access for corporate or station-group executives who want visibility and access to simultaneously search and view media stored on any of the independent MAP workgroup servers. An example is the ABC Television station group, which purchased ten bundled MAPreview™ systems for multi-channel live capture and recording by each of its owned-and-operated stations. ABC purchased the Enterprise Edition to provide station executives with the ability to easily search and review aired content from any of the stations.

Telestream’s new MAPreview sc streamlines single-channel live media capture, access, and organization. It provides a cost-effective solution for users who do not require the capture of four video feeds included in MAPreview – making it ideal for broadcast compliance logging. The MAPreview sc software comes bundled on a single CPU server, which is easily upgradeable to dual CPUs and the multi-feed MAPreview by simply adding cards and servers.

MAP products are built on Telestream’s next generation Media Application Platform (MAP), which enables users to automatically execute tasks such as indexing, transcoding and delivery – with drag-and-drop or save-file simplicity. Users can index content on custom labels, keyframes, closed captions and more. Rich metadata can be previewed via the Import window from any Windows-based media application, enabling faster, more accurate imports. Folder tasks can include automatic transcoding to different formats and bit rates, delivery to other systems or network folders, and archiving to DVD or CD based on expiration rules. Media search and review are further enhanced with the Telestream MAP Player, which facilitates functions such as trimming and the ability to jump directly to the next video frame matching search criteria. MAP utilizes extensions to the familiar Windows Explorer environment, making it easy to implement and use.

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About Telestream (www.telestream.net)
Telestream products have set the standard with the world’s leading media and entertainment companies, corporations and government institutions for the encoding, organizing and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. Telestream’s automation applications and smart media organization solutions streamline workflows for broadcasters and media companies, as well as content owners and content creators in government, higher education and corporate markets. Telestream and its team of video experts are located in Nevada City, the “video valley” region of Northern California. The company is privately held.

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