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FlipFactory
Frequently Asked Questions


How does FlipFactory enable streaming media production?

FlipFactory automates the encoding and distribution of streaming media by taking source video, simultaneously transcoding (flipping) it into multiple streaming formats and bit rates and sending it to FTP servers, web servers, content delivery networks (CDNs) and individual mailboxes. It guarantees that each user gets the format they need and does it all through a streamlined, automated process.

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Who would use FlipFactory in their process?

FlipFactory will save time and effort for anyone who creates and distributes large quantities of streaming media:

  • Broadcasters re-purposing content for web sites.
  • Corporations delivering training videos via corporate intranets.
  • Educators and healthcare providers extending audience reach.
  • ISPs and content distribution companies managing hundreds of caches.
  • Content owners generating new revenues from existing archives.
  • Government agencies exchanging videos communications anywhere in the world.
  • Post houses and new media companies simplifying streaming media creation and delivery.

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What applications can be streamlined with FlipFactory?

Publishing multiple formats:
A Fortune 500 company creates hours of training material every day, all of which need to be turned into streaming media and distributed to a multi-national workforce. Original training material is loaded from tape onto a Telestream ClipMail Pro for automatic encoding to high-quality MPEG files and delivery to a local server running FlipFactory. Configured to produce 2 bit rates each for Windows Media, RealVideo, and QuickTime, FlipFactory automatically transcodes and delivers the training content to the 3 streaming servers at the company's hosting partner.

Flipping on demand (zero level caching):
A cable channel wants to provide web access to its media archive. To simplify storage, all media are digitized in one high-quality MPEG format. When a request to browse a clip comes in through the website, FlipFactory localizes the file, flips it into the proper format, inserts a watermark to protect owner's rights, and delivers the file to the streaming server for immediate playout. Then, when customers choose to purchase clips, FlipFactory delivers them in the specified high-quality format.

Re-purposing content to the web:
A television broadcaster needs to re-purpose or syndicate content created for broadcast transmission for web delivery. The content can originate from an on-air server or it can be encoded by ClipMailPro from a videotape or it can come from an editing system. Once the content is in an MPEG1 or MPEG2 format it is sent to the FlipFactory server. The Factory is configured to produce several bit rates of QuickTime, Windows Media and Real. The streaming versions produced by the Factory are delivered directly to the CDN partner.

Collaboration distribution:
A post-production company has to deliver a rough cut of a new commercial. Over 30 people need copies: at the client, its agencies, and consultants. A Telestream ClipMail Pro delivers the commercial as high-quality MPEG to the FlipFactory server, which flips it into each recipient's specified format. Recipients are then automatically notified by email with links to the media or attached files.

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How does FlipFactory differ from desktop applications?

FlipFactory is an enterprise class software infrastructure solution intended for high output users. It runs on the server of your choice, is fully scalable and load balanced and can automate the delivery of media from the source to the network. Desktop based solutions typically are not easily integrated into larger solutions, are not automated, and are not scalable.

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Can FlipFactory handle more than one streaming format at a time?

Yes, FlipFactory can produce multiple streaming formats simultaneously. Throughput is dependent on the number and speed of processors as well as media formats.

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Does FlipFactory run on industry standard hardware and software platforms?

Yes, FlipFactory runs on industry standard Pentium class single or multi-processor servers running Windows 2000 Server.

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How do I get a file from my editing system into FlipFactory?

You have two options: One is to render a single file, eg QuickTime, that is placed in a folder which the FlipFactory server has access to. A second option is to play out the program from the editing system in real time and simultaneously encode it with a Telestream appliance in a high quality MPEG format. The MPEG file can then be easily sent by the appliance to FlipFactory across a LAN or WAN.

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Can I control FlipFactory from my own application, rather than the FlipFactory Console web application provided?

Yes, with the optional Enterprise Integration Package, you get the documentation, sample code and support you need to configure customized factories and submit media from your own web based applications.

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