Telestream and Nice People At Work Announce Go To Market Partnership Focused on Consumer Impact Analysis
With new systems integration, broadcasters and media companies can make smarter decisions faster in live & file-based video network environments
Westwood, Massachusetts May 14, 2019 – Telestream®, a leading provider of digital media tools and workflow solutions, and NPAW (Nice People At Work), the global big data and video intelligence company helping video services grow, have announced a go to market partnership that sees the companies integrating their video monitoring and analytics platforms. In turn, this enables Telestream and NPAW to implement cross reference selling strategies across a range of markets.
In today’s video delivery environment QoS and QoE are essential pre-requisites and the ability to monitor and analyze video throughout the delivery chain is a critical element of this. Streaming live and file-based video is complicated – many things can go wrong at many locations in the delivery chain. Silos within and between companies create blame-based cultures. Without this specialist video monitoring and analytics, consumers can receive poor service, brands can be damaged, consumer churn increases and revenue is lost – this is where the Telestream NPAW partnership impacts to minimize these issues.
Telestream and NPAW’s partnership sees root and branch integration of both companies’ video monitoring platforms — Telestream iQ and YOUBORA Analytics — to the level that the combined analytics can be viewed on either system’s user interface. The integration of the two systems focusses on the issue of client level analytics within video streaming environments looking at impact analysis. When the Telestream iQ system identifies issues within a streaming hierarchy, using YOUBORA, the client can correlate the errors with fluctuations in subscriber volumes, engagement and business impact.
"With this integration, we can identify issues upstream in the video distribution chain and accurately assess how many people downstream are being affected, "commented Calvin Harrison, President of the Video Quality Monitoring and Analytics Business at Telestream. "By combining iQ monitoring and YOUBORA Analytics we take the guess work out of live and file streaming business operations. A customer will know that they lost a portion of their audience and they will be able to attribute this loss of a specific fault within their delivery chain."
QoS issues make impact analysis increasingly relevant to media companies
Telestream and NPAW have been working together for several months and initial integration between their two systems is already in place with more co-development slated for later this year.
Through this integration, Telestream and NPAW can work with customers at many different levels within their organization from sales and marketing teams through to technical engineers tasked with maintaining QoS and QoE across their video networks. The accessibility of data from both systems enables smarter decisions to be made faster on their end-to-end network solution.
"The partnership between Telestream and NPAW is a true, unique end-to-end monitoring and management solution for video services. Major content providers and telco operators demanded a seamless solution to precisely understand and correlate the performance of their full streaming architecture — from encoding to packaging to CDN origin, and every single CDN node, correlated with the end-user experience," said Sergi Vergés, COO and co-founder of NPAW.
"NPAW is a leader in error detection; collecting information from the device ecosystem — a very complex environment from which it is difficult to extract data because of the internal complexity and proprietary systems. With YOUBORA Analytics' advanced end-user monitoring combined with Telestream's iQ information collected outside the device, the impact of playback issues caused across the entire delivery chain can be identified and assessed. YOUBORA's ability to process and analyze data adds a layer of business intelligence to help content providers make data-driven decisions and optimize platform performance to create engaged users," Vergés explains.
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About NPAW
NPAW (Nice People At Work) is a video analytics company helping online media services grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable data solutions to optimize performance and user engagement to build media experiences that maximize revenue. YOUBORA, the company's flagship solution, provides advanced visibility of platform performance, audience behavior, advertising and content efficiency over any network in real-time to support strategic, data-driven decisions. NPAW serves more than 150 video services and processes over 55 billion plays per year worldwide. Established in 2008 by the founders of video streaming service RakutenTV, NPAW has offices in Barcelona, New York and Hong Kong with teams throughout the world. For more information, visit www.npaw.com.
About Telestream
Telestream provides world-class live and on-demand digital video tools, workflow solutions and quality monitoring capabilities that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world’s most demanding media and entertainment companies, and service providers, as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences, generate more revenue from and ensure the quality of their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; captioning; playback and inspection, delivery, and live streaming; automation and orchestration. With its iQ product line, Telestream enables the monitoring and management of quality service and experience over any network.
Telestream’s corporate headquarters are located in Nevada City, California and Westwood, Massachusetts. The company is privately held. For company and product information, visit www.telestream.net.