The media & entertainment supply chain is experiencing intense strain as the number of ways and places consumers access content skyrockets.

Isolated Distribution Workflows are Inefficient

Workflows deployed to prepare and manage content distribution typically, are siloed to address the needs of different distributors, creating operational inefficiencies for content originators and owners.

Custom tools already in place, independently deployed for each use case, challenge a move to new, centralized workflows across use cases. But how will the status quo be able to scale up?

While new distribution agreements enhance the revenue of content owners and originators, there hasn’t been a corresponding allocation of resources to fulfill these agreements.

A new approach to content prep and supply chain management workflow is needed so organizations can continue to meet the demands of newly signed distribution deals.

Breaking down existing siloed workflows will enable organizations to address commonalities across distribution platforms enabling content owners to maximize the efficiency of personnel.

Organizations that leverage cloud-based solutions can scale painlessly to bursts in content prep activity.

Media content workflows can be inefficient

Challenges for Each Distribution Use Case

 OTT

Affiliate

Digital

International

Direct to consumer and TVE experiences Cable & IPTV VOD Distribution New media distribution Global reach

Content library management for live and VOD

Premium Format Challenges

Optimizing CDN efficiency, cost and quality & multi-CDN strategies

“Per-title” Encoding

Ad insertion

Maintaining Qos & QoE across all assets and delivery paths

Asset conditioning:

  • Promos
  • Interstitials
  • Nielsen C3/D4 windows
  • Watermarks

Volume of unique assets needed for each show

Live-to-VOD orchestration

Growing number of endpoints:

  • Library re-processing
  • Leverage cloud for scale

IMF distribution

Ingest validation

Delivery validation

Localization

Format conversion

Standards conversion

Compliance reporting

 OTT

Direct to consumer and TVE experiences

Content library management for live and VOD

Premium Format Challenges

Optimizing CDN efficiency, cost and quality & multi-CDN strategies

“Per-title” Encoding

Ad insertion

Maintaining Qos & QoE across all assets and delivery paths

Affiliate

Cable & IPTV VOD Distribution

Asset conditioning:

  • Promos
  • Interstitials
  • Nielsen C3/D4 windows
  • Watermarks

Volume of unique assets needed for each show

Live-to-VOD orchestration

Digital

New media distribution

Growing number of endpoints:

  • Library re-processing
  • Leverage cloud for scale

IMF distribution

Ingest validation

Delivery validation

International

Global reach

Localization

Format conversion

Standards conversion

Compliance reporting

Telestream Solutions

With the mandate to become leaner and more efficient, content distributors must find ways to orchestrate across distribution use cases and workflows.

Distribution solutions

Distribution solution for live encode Live Encode & Package

Lightspeed Live combined with Telestream's Vantage transcoding and workflows, provide direct delivery of professional production formats so that the content arrives “ready to work” wherever editing and post are desirable. While the live event happens across the globe, editorial and production systems can directly receive a full-resolution captured video with very low latency, meaning fewer on-site edit and production systems are required.
Learn More: Telestream Cloud, Lightspeed Live Stream

Distribution solution for live encode

Distribution solution for file encode File Encode & Package

Context-aware workflows can be built to assemble, conform, validate, and finish video deliverables for the specific combination required for a given program and target destination. With Vantage you can codify video encoding settings, standards conversions options, rights management, windowing rules, content assembly instructions, graphics and branding elements, subtitle/caption requirements, and more—in order to automate and generate compliant deliverables.
Learn More: Telestream Cloud, Lightspeed Live Capture, Vantage

Distribution solution for file encode

Distribution solution for metadata management Metadata Management

Modern workflows need to prep content for distribution, rich with metadata and different deliverables for different targets. Mezzanine formats like IMF, that provide for much richer contextualization of assets, make it much easier to create and manage multiple versions of the same content, as well as content compliance/QC reporting and delivery of a variety of sidecar content. Payloads may include audio files for dialog in different languages, report audio normalization, and convey subtitles and metadata that describe the package. Vantage was built with this framework underpinning in place—and iQ Solutions Quality Assurance monitoring ensure payloads deliver as intended, with the quality promised.
Learn More: Vantage

Distribution solution for metadata management

Distribution solution for quality of service QoE & QoS Monitoring

With many programmers sending content directly to their audience for the first time, and not through a third party—they now have a direct relationship. Therefore, it’s more incumbent than ever to measure, analyze, and take action for total viewer Quality of Experience, and Quality of Service.
Learn More: iQ Solutions

Distribution solution for quality of service

Distribution solution for File QC File QC & Compliance

File-based Workflows need to be monitored and optimized for checking video and audio quality before and after distribution. Broadcasters need to check files received from post production and content distributors to ensure that file, video and audio parameters and levels are correct and ready for broadcast. Telestream Vidchecker can step in to provide these functions and ensure a quality workflow.
Learn More: VidChecker, CaptionMaker, MacCaption

Distribution solution for File QC

Monetize Distribution solution Monetize

Telestream offers a robust portfolio of solutions addressing the complexities of content preparation and supply chain management for content distribution across a diverse range of platforms. Our diverse portfolio of on-prem, hybrid and cloud solutions allow programmers to break down siloed workflows to address commonalities across their distribution chain and maximize the efficiency of their personnel and find new markets for their content.
Learn More: Vantage, Lightspeed Live Stream

Monetize Distribution solution